From strategy to results.
I build the bridge between strategy and execution.
I help leadership teams turn strategic goals into working processes, better performance and change that actually happens.
Experience that connects strategy and practice
I am an experienced management consultant, business and change executive, and advisor to leadership. I help companies turn strategic goals into working processes, better performance and change that actually happens.
I have more than 25 years of experience in business development and leadership, working with strategy, operational excellence, finance, data and technology, AI and demanding transformation programmes – from management teams to hands-on execution.
My particular strength is connecting the whole. I understand strategy and business, but I have also worked hands-on developing processes, finance, data, digital services and technology. I have led large transformations, but also driven initiatives and projects forward myself. This helps me connect leadership's goals with what really needs to happen at the level of organisation, processes, data and technology.
From strategic direction to hands-on development
I haven't only led large transformation programmes. Throughout my career I have also been a hands-on developer – driving initiatives and projects myself, building operating models and working at the intersection of business, processes, data and technology.
For example, I have led and developed BI and analytics solutions, finance and management systems, customer data and digital customer identity, omnichannel customer interaction and AI-based recommendation automation. In these I have at different times been the executive, the programme or project lead, and the business owner.
As an entrepreneur, too, I build and experiment with new digital services, e-commerce, automation and the use of AI myself.
That's why I can discuss strategy and business results with leadership – and the next moment go deep enough with the development team into processes, data, technology and practical delivery.
Strategy · goals · business results
Operating models · processes · metrics · people
Data · analytics · digital services · automation · AI
Experience at all three levels – and especially in connecting them.
Strategy & execution
Clear choices, shared direction and an execution model that fits the goals.
I help clarify strategic choices, goals and means, and build an operating model through which strategy shows in what the organisation does.
Process leadership & performance
Processes, accountabilities, metrics and management rhythm as one working whole.
Building end-to-end customer processes, clear responsibilities, metrics, management rhythm and continuous-improvement practices.
Change leadership
New ways of working in practice through involvement, leadership and learning.
I help take strategies and new operating models into everyday work, so that change shows in how people act.
AI as part of the business
For me, AI is not a separate technology layer. My background spans BI and analytics, customer data, digital services, marketing and recommendation automation, and the practical use of AI solutions.
I help connect customer needs, business goals, processes, data and technology so that AI finds its right role – and solutions move from experiments into everyday operations.
Experience of transformations where results matter
Of business development and leadership – from strategy, finance and operations to data, technology and AI.
Elisa's share price development in 2010–2020, a period during which Petri led the group-wide Operational Excellence transformation and later consumer business development.
Sales growth across a network of about 50 stores alongside renewal of the operating model, daily management and Lean practices. Employee and customer satisfaction improved at the same time.
Customer-facing people using an AI-based, multichannel recommendation automation scaled for sales and customer service.
The operational transformation Petri led at Elisa is described in Jeffrey K. Liker and Karyn Ross's book The Toyota Way to Service Excellence.
Finnish Quality Award · EFQM 5 Stars · EFQM Global Award 2021 / 6 Stars
Advisor. Executive. Developer.
I move comfortably between the boardroom, the management team, business owners and the people actually developing and operating the solution. Depending on the situation, I work as a leadership advisor, as a fixed-term interim or fractional executive, or as a hands-on developer and programme lead.
My background as Group Controller, CFO, development director and VP of business development helps me see change simultaneously through strategy, people, processes, technology and numbers.
Leadership advisor
Strategic choices, operating models, performance and the direction of change.
Transformation & development executive
Leading demanding development and transformation programmes from goals to execution – also in an interim or fractional role.
Hands-on developer & programme lead
Practical development of processes, data, digital services, AI and management systems together with the organisation's experts.
A wider network of experts when needed
I carry out consulting assignments through ICG Innotiimi.
When needed, ICG Innotiimi brings a wider group of experienced experts to client work and makes larger transformation and development programmes possible.
Discover ICG Innotiimi →Thoughts on strategy, processes, change and AI
White paper · Featured insightKilpailuetu tekoälyn aikakaudella
Competitive advantage in the age of AI – why a customer-need-driven operating system matters more than technology alone
Using AI is not only a technology question. Large-scale business benefits require combining strategy, customer needs, processes, data, technology and leadership into a working whole.
Read the white paper on ICG Innotiimi's site →Articles
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New self-assessment tool: where does your organisation stand – and what should you focus on next?
A free self-assessment based on the EFQM model in use around 2008–2010 gives you, in about 20 minutes, a score, a profile across assessment areas, and concrete strengths and development areas.
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Competitiveness 2025 Survey: Continuous Development Is Key – Aiming for Sustainable Competitive Advantage
For most of his investment career, Warren Buffett focused on companies with a sustainable competitive advantage. The rest is history – and in all likelihood, also the future. But how do Finnish companies view competitiveness, and what are their thoughts on its develop
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Harnessing AI to Serve Business Goals in Customer-Centric Service and Sales
How can you ensure an excellent customer experience and continuous learning? In my postscript, I highlight four key functionalities – customer identification, context recognition, rule-based systems, and interaction history memory – which
Read →Follow my current thinking on LinkedIn
I write regularly on LinkedIn about strategy, process leadership, change, Operational Excellence, AI and business development.
Petri Selkäinaho
Leadership advisor · transformation and development executive · hands-on developer
Strategy + business + processes + finance + data + technology + people
My career is built on an uncommon combination: I have looked at business through numbers as well as through people and processes. Roles as Group Controller and CFO taught me how value is created and measured. As development director, VP of business development, programme and project lead, business owner and solution owner, I have been responsible for turning strategy into action – often in the middle of the development work myself.
A long career at Elisa included a group-wide Operational Excellence transformation, consumer business development, M&A integrations, and putting data, digitalisation and AI to practical use. International experience has broadened my view of how change succeeds in different organisations.
- 25+ years of leadership
- Elisa: VP Business Development / Operational Excellence
- Group Controller · CFO
- M&A integrations
- International experience
- M.Sc. (Econ.) · M.Sc. · Certified Board Member
Where does the bridge between your strategy and its execution need strengthening?
Strategy sets the direction. Processes turn it into action. Change leadership puts it into practice. AI opens new possibilities.
Let's discuss your situation.
PS-Tieto Oy · Business ID 3456545-6 · Espoo